Articles Published in Other Journals
Enhancing Marketing Communications with Generative AI: A Systematic Literature Review
JOURNAL OF INDUSTRIAL POLICY AND TECHNOLOGY MANAGEMENT JIPAT
, vol.3, no.1, pp.1-14, 2024 (Peer-Reviewed Journal)
Comparative Sustainable Marketing in Lithuania and Türkiye: Impacts on Customers
Journal of Industrial Policy and Technology Management, 7(1), 2024, 177-196
, vol.7, no.1, pp.177-196, 2024 (Peer-Reviewed Journal)

Digital Marketing Communication as an Instrument in Social Responsibility Projects After the Earthquake in Türkiye
JOURNAL OF THE HUMAN AND SOCIAL SCIENCE RESEARCHES
, vol.13, no.1, pp.86-105, 2024 (Peer-Reviewed Journal)

THE PROBIOTIC MARKET IN TURKEY
International Journal of Commerce and Finance
, 2023 (Peer-Reviewed Journal)
ARTIFICIAL INTELLIGENCE IN GLOBAL BUSINESS AND ITSCOMMUNICATION
JİTAL
, vol.9, no.1, pp.278-284, 2023 (Peer-Reviewed Journal)
DİJİTAL TEKNOLOJİYE YÖNELİK TUTUM İLE SİNEMAYA GİTME MOTİVASYONLARININ YAPISAL EŞİTLİK MODELLEMESİ İLE İNCELENMESİ
Econder International Academic Journal
, vol.4, no.1, pp.6-25, 2020 (Peer-Reviewed Journal)
LÜKS MARKA PAZARLAMASINA DİJİTAL BİR YAKLAŞIM: BURBERRY
THE JOURNAL OF ACADEMIC SOCIAL SCIENCE STUDIES
, vol.13, no.Number: 79, pp.407-414, 2020 (Peer-Reviewed Journal)
TÜRKİYE’DE FİLMLERİN DAĞITIM KANALI OLAN SİNEMA SALONU İŞLETMECİLERİ VE FİLM YAPIMCILARI ARASINDA YAŞANAN SORUNLAR ÜZERİNE BİR İNCELEME
THE JOURNAL OF ACADEMIC SOCIAL SCIENCE STUDIES
, vol.12, no.76, pp.117-126, 2019 (Peer-Reviewed Journal)
İNDİRİM MARKETLERİNİN ENFLASYONA ETKİSİ
Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
, vol.18, no.35, pp.351-365, 2019 (Peer-Reviewed Journal)
TÜRK SİNEMASINDA HASILATI ETKİLEYEN BAĞIMSIZ DEĞİŞKENLERE DAİR BİR ARAŞTIRMA
Kastamonu Üniversitesi İktisadi ve İdari Bilimleri Fakültesi Dergisi
, vol.15, no.15, pp.27-32, 2017 (Peer-Reviewed Journal)
SİNEMADA KİŞİSEL MARKA OLUŞTURMAK
Eurasian Academy of SciencesEurasian Business Economics Journal
, vol.1, no.1, pp.102-109, 2016 (Peer-Reviewed Journal)
RETRO PAZARLAMA AÇISINDAN HALEN VAROLMAYAN ESKİ MARKALARIN TÜKETİCİLER TARAFINDAN ANIMSANMASI VE TANINMASI ÜZERİNE BİR PİLOT ÇALIŞMA
Kastamonu Üniversitesi İktisadi ve İdari Bilimleri Fakültesi Dergisi
, vol.12, no.2, pp.278-290, 2016 (Peer-Reviewed Journal)
MADEN FACİASI SONRASI SOMALI KADINLAR İÇİN AÇILAN SOMA’xxDA ‘ÖNCE KADIN EĞİTİM VE ÜRETİM MERKEZİ PROJESİ’xx ÜRÜNLERİNİN PAZARLANMASIThe Journal Of Academic Social Science Studies
THE JOURNAL OF ACADEMIC SOCIAL SCIENCE STUDIES
, vol.9, no.45, pp.113-120, 2016 (Peer-Reviewed Journal)
KİTLESEL FONLAMA İLE ALTERNATİF FİLM FİNANSMANI OLUŞTURMA VE BİR FİLM ANALİZİ SIRADIŞI İNSANLAR
THE JOURNAL OF ACADEMIC SOCIAL SCIENCE STUDIES
, vol.8, no.38, pp.295-302, 2015 (Peer-Reviewed Journal)
TURİZM SEKTÖRÜNDE PAZARLAMA STRATEJİLERİNDEKİ DEĞİŞİMİN ARAŞTIRILMASI
THE JOURNAL OF ACADEMIC SOCIAL SCIENCE STUDIES
, vol.8, no.35, pp.271-285, 2015 (Peer-Reviewed Journal)
BÜTÜNLEŞİK PAZARLAMA İLETİŞİMİ İLE KADIN GİRİŞİMCİLİĞİ VE KAGİDER İN İNCELENMESİ
ÖNERİ
, vol.10, no.39, pp.53-59, 2013 (Peer-Reviewed Journal)

Papers Presented at Peer-Reviewed Scientific Conferences
Innovative Transformation in Finance: Global and Turkish Perspectives on
12th Istanbul Finance Congress-2023, İstanbul, Turkey, 21 December 2023, pp.130-150, (Full Text)
KADIN İŞLETMECİLERDE; PAZAR ETKİNLİĞİNİN KARLILIK ÜZERİNDEKİ ETKİSİNDE MÜŞTERİ TATMİNİN ARACILIK ETKİSİNİN İNCELENMESİ
ANADOLU 12.INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES, Diyarbakır, Turkey, 23 May 2023, (Full Text)
A CONCEPTUAL STUDY ON THE EFFECT OF TRENDS EMERGING IN THE COVID 19 PERIOD ON MARKETING IN TERMS OF LIFESTYLE
39.EBES CONFERENCE ROME, Rome, Italy, 31 March 2022, (Full Text)

NEW MARKETİNG PRODUCTS OF FİLM FESTİVALS İN TURKEY: PİTCHİNG AND WORK-İN-PROGRESS
28.EBES conference Coventry, 29 - 31 May 2019, (Full Text)
THE RELATION BETWEEN THE PRESENT AWARENESS OF TURKISH PEOPLE OF THEIR OWN CULTURAL HERITAGE AND CULTURAL TOURISM FROM MARKETING PERSPECTIVE
25.EBES CONFERENCE, 23 - 25 May 2018, pp.843-851, (Summary Text)
COMMUNİCATİON PROBLEMS OF ALS MNH ASSOCİATİON İN TURKEY
20th EBES CONFERENCE VIENNA, Viyana, Austria, 28 - 30 September 2016, (Full Text)
SİNEMADA KİŞİSEL BİR MARKA OLUŞTURMAK
15. Ulusal İşletmecilik Kongresi, İstanbul, Turkey, 26 - 28 May 2016, (Summary Text)
CHANGING TOURISM MARKETING STRATEGY OF TURKEY FOR THE LAST 10 YEARS
INTERNATIONAL TOURISM AND HOSPITALITY MANAGEMENT CONFERENCE, SARAYBOSNA, Bosnia And Herzegovina, 30 September - 01 October 2015, (Full Text)
MARKETING OF TURKISH FILMS BY CROWDFUNDING
INTERNATIONAL SCHOLARLY AND SCIENTIFIC RESEARCHINNOVATION, VENEDİK, Italy, 13 - 14 August 2015, pp.993-997, (Full Text)
THE MARKETING PROBLEMS OF TURKISH MOVIES IN GLOBAL MARKETS
16.EBES CONFERENCE, İstanbul, Turkey, 27 - 29 May 2015, pp.2199-2205, (Full Text)
MARKETING PROBLEMS OF FEMALE TURKISH FILM MAKERS IN THE TURKISH FILM INDUSTRY
GLOBAL BUSINESS RESEARCH SYMPOSIUM, İstanbul, Turkey, 27 - 29 May 2015, (Full Text)
Books
KRİZ DÖNEMİNDE STRATEJİK YÖNETİM 1
ÇINARALTI YAYINLARI, İstanbul, 2023
KRİZ DÖNEMİNDE STRATEJİK YÖNETİM 2
ÇINARALTI YAYINLARI, İstanbul, 2023
Parekende Sektöründe Dijital Dönüşüm
in: Teknolojik ve Dijital Dönüşüm Ekonomiye, Sektörlere ve Mesleklere Etkileri, SABRİÖZ, Editor, Nobel Akademik Yayıncılık, Ankara, pp.197-205, 2020
TÜRK FİLMLERİNİN GİŞE BAŞARISINDA AĞIZDAN AĞIZA PAZARLAMANIN ROLÜ
in: İLETİŞİM ÇALIŞMALARI, Prof.Dr.Filiz Aydoğan, Editor, Derin, İstanbul, pp.291-300, 2015