Akademik Veri Yönetim Sistemi
PressAcademia Procedia (PAP) V.18 , Prof. Dr. Suat Teker, Editör, PressAcademia, İstanbul, ss.130-140, 2024
Purpose- The purpose of this article is to explore and analyze the transformative impact of crowdfunding, with a specific focus on the rewardbased Fongogo crowdfunding platform in Turkey. The study aims to understand how crowdfunding disrupts tr aditional financing models,
fosters collaboration and innovation, and contributes to financial inclusion for small businesses and startups. Additionally, the purpose
involves comparing the project results of Fongogo with international examples to provide insights into Turkey's crowdfunding landscape.
Methodology- The study employs a case study approach, focusing on the reward-based crowdfunding platform Fongogo. Data is collected
and analyzed from the Fongogo platform in Turkey to gain insights into supporter dynamics, project success, and regional influences.
Comparative analysis is conducted by comparing Fongogo's results with international crowdfunding examples. Additionally, literature on
crowdfunding is reviewed to identify key success factors, such as project presentation, category, funding type, location, and team size
Findings- The findings of the study reveal the diverse models and advantages of crowdfunding, emphasizing its transformative potential in
the financial sector. Insights from Fongogo data shed light on supporter dynamics, the impact of project location, and the influence of
technological literacy on crowdfunding success in Turkey. The comparative analysis with international examples provides a broader
perspective on crowdfunding success factors, highlighting areas where Turkey's crowdfunding potential can be enhanced.
Conclusion- In conclusion, the study advocates for the strategic positioning of crowdfunding as a vital financial tool in Turkey. The findings
underscore the importance of user-friendly platforms, transparent operations, and effective communication by project owners. The impact
of the new Crowdfunding Regulation in Turkey is discussed, acknowledging the need for further assessment as its implementation progresses.
The study encourages leveraging the lessons learned from successful projects, both locally and internationally, to guide new initiatives and
strengthen Turkey's crowdfunding ecosystem. Ultimately, the article aims to contribute insights to researchers, policymakers, and
practitioners interested in the dynamic landscape of crowdfunding in Turkey and beyond.