Akademik Veri Yönetim Sistemi
INTERNATIONAL CONGRESS OF NEW SEARCHES IN SOCIAL SCIENCES PROCEEDINGS BOOK, İstanbul, Türkiye, 9 - 10 Aralık 2023, ss.30-35
Abstract
This paper explores the evolution of individuals' quest for inner peace and happiness within the “Being Alive” trend, emphasizing the role and significance of achieving emotional balance and well-being. In today's context, the “Being Alive” trend has gained momentum, shaping people's pursuit of internal happiness. In addition to traditional meditation and therapy methods, it highlights the importance of digital meditation applications like Headspace. As the world evolves, consumer behaviors and needs continuously change, leading to the emergence of new products and services. Hence, meditation applications and the broader healthcare industry serve as bridges, connecting modern technology with these meaningful practices, offering individuals pathways to emotional balance and overall well-being. These applications are easily accessible to everyone today, aiding individuals in attaining mental equilibrium and tranquility. Companies embracing this trend strategically adapt to the rapidly changing landscape of modern consumer behaviors and needs, positioning themselves more effectively within our evolving world.