Akademik Veri Yönetim Sistemi
EURASIAN BUSINESS AND ECONOMICS PERSPECTIVES PROCEEDINGS OF THE 47TH EURASIA BUSINESS AND ECONOMICS SOCIETY CONFERENCE, AŞKIM NURDAN TÜMBEK TEKEOĞLU,NECLA KÜÇÜKÇOLAK,MERT AYDOĞAN, Editör, Springer Nature, London, ss.73-91, 2025
Abstract: In a world marked by global pandemics, financial crises, geopolitical
and socio-political instabilities and widespread uncertainty, this
study examines how future tense affects consumer behaviour. Uncertainty and
instability become more contagious as technological advancements accelerate, information
flow improves, and cross border activities increase, making it crucial to understand
consumer responses to these changes. This research captures perspectives on how
uncertainties about future influence purchasing decisions across different
genders, age groups and education levels through a structured survey. Key
findings reveal that future anxiety and fear result in significant behavioural
changes in shopping preferences, spending habits and investment preferences.
The study also highlights that media coverage heightens
anxiety, leading to reactions such as panic buying. The
Pearson’s Chi-Square analysis confirms statistically
significant variations in behavior due to demographic factors like age and
education. Socio-economic uncertainty effects younger, digitally
native generations, more than older ones. These findings provide guidance for
businesses and policymakers to develop strategies that respond to evolving
consumer trends in times of uncertainty.
Keywords: Anxiety, consumer behaviour,
emotions, future tense