Journal articles indexed in SCI, SSCI, and AHCI
Articles Published in Other Journals
A STUDY ON CHANGING CONSUMER IDENTITIES, PREFERENCES, AND ATTITUDES IN THE POSTMODERN ERA THROUGH DIGITAL EXPERIENCES
Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
, vol.23, no.50, pp.1935-1967, 2024 (Peer-Reviewed Journal)


TÜRKİYE ENERJİ İTHALATINDA YENİLENEBİLİR ENERJİ ÜRETİMİ VE MAKRO EKONOMİK DEĞİŞKENLER
Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
, vol.22, no.48, pp.1077-1100, 2023 (Peer-Reviewed Journal)
Consumer Buying Behavior on Online Shopping
Journal of Industrial Policy and Technology Management
, vol.6, no.1, pp.175-191, 2023 (Peer-Reviewed Journal)
TÜRKİYE’DE GİYİLEBİLİR TEKNOLOJİ ÜRÜNLERİ PAZARI VE KULLANIMINA İLİŞKİN NİTEL BİR ARAŞTIRMA
İstanbul Ticaret Üniversitesi Girişimcilik Dergisi
, vol.7, no.13, pp.50-63, 2023 (Peer-Reviewed Journal)
The Importance of Modern Services Exports for the Developing Countries: The Case of the BRICS Economies
Journal of International Trade, Logistics and Law
, vol.9, no.2, 2023 (Peer-Reviewed Journal)
ULUS MARKALAŞMASININ DEĞİŞEN EKONOMİK BOYUTLARI VE ÜLKELERE KATTIĞI DEĞER
Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
, vol.21, no.45, pp.1113-1136, 2022 (Peer-Reviewed Journal)

A RESEARCH ABOUT THE EFFECTS OF SPECIAL DAY DISCOUNTS ON SALES PROMOTION AND CONSUMER PURCHASING DECISION PROCESS
Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
, vol.21, no.43, pp.96-110, 2022 (Peer-Reviewed Journal)


The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of Amazon
International Journal of Commerce and Finance
, vol.7, no.1, pp.92-108, 2021 (Peer-Reviewed Journal)

DİJİTAL PAZARLAMA STRATEJİLERİ ÜZERİNE NİTEL BİR ARAŞTIRMA
istanbul Ticaret Üniversitesi Girişimcilik Dergisi
, vol.4, no.8, pp.137-150, 2021 (Peer-Reviewed Journal)
COUNTRIES’ DEVELOPMENT OF COMPETITIVE ADVANTAGE: A STUDY ON BRAND STRENGTH INDEX
Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
, vol.19, no.37, pp.635-653, 2020 (Peer-Reviewed Journal)


KURUMSAL KAYNAK PLANLAMASI SİSTEMLERİNİN KOBİ’LER KAPSAMINDA ÜLKE İHRACATINA ETKİSİ
İstanbul Ticaret Üniversitesi Girişimcilik Dergisi
, vol.4, no.7, pp.22-30, 2020 (Peer-Reviewed Journal)

A RESEARCH ABOUT RELATIONSHIP BETWEEN FASHION PURCHASE BEHAVIOR AND SOCIAL MEDIA BEHAVIOUR
Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
, vol.18, no.35, pp.325-349, 2019 (Peer-Reviewed Journal)


A RESEARCH ON THE MEASUREMENT OF THE BRAND VALUE OF THE BUSINESSES IN THE JEWELLERY SECTOR
Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
, vol.18, no.35, pp.383-409, 2019 (Peer-Reviewed Journal)


Digital Influencers in New Media as a Marketing Communicatıon Tool: A Research About The Effects of Vloggers' Characteristics and Types of Knowledge on Vlogger’ Reputation
OPUS Uluslararası Toplum Araştırmaları Dergisi
, vol.11, no.18, pp.180-204, 2019 (Peer-Reviewed Journal)


A COMPREHENSIVE ANALYSIS OF INTER-RELATIONSHIPS AMONG OVERALL SERVICE QUALITY, TRUST, SATISFACTION AND LEARNER’S LOYALTY WITHIN THE SUPPORTIVE VOCATIONAL EDUCATION AND TRAINING
International Journal of Commerce and Finance
, vol.2, no.1, pp.103-111, 2016 (Peer-Reviewed Journal)

Tüketimin Yeni Odağı: More-ism ve Perakende Sektörüne Yansımaları
Pi-Pazarlama ve iletişim kültürü dergis
, vol.14, no.53, pp.54-60, 2015 (Non Peer-Reviewed Journal)
Türkiye de İkamet Amaçlı Konut Pazarının Makroekonomik Değişkenler ile İlişkisi
Social Sciences Research Journal
, vol.2, no.1, pp.12-18, 2013 (Peer-Reviewed Journal)
A Research About the Relations Between Consumers Values Lifestyles and Fast Food Consumption in Turkey
Academic Journal of Information Technology
, vol.4, no.10, pp.7-14, 2013 (Peer-Reviewed Journal)
Comparison of Fashion Shopping Behavior Due To The Different Periods of The Season An Application of Multinominal Logistic Regression Analysis
Paradoks Ekonomi, Sosyoloji ve Politika Dergisi
, vol.9, no.1, pp.38-57, 2013 (Peer-Reviewed Journal)
The Perceived Risk and Value Based Model of Online Retailing
Academic Journal of Information Technology
, vol.3, no.9, pp.7-21, 2012 (Peer-Reviewed Journal)
Point of purchase communication techniques of retail stores: Case study on one of the brand chains in footwear industry
Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
, vol.10, no.19, pp.177-192, 2011 (Peer-Reviewed Journal)

Market trend analysis on Turkey's internet banking products
Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
, vol.10, no.19, pp.129-141, 2011 (Peer-Reviewed Journal)


Perakende Mağazacılığında Satınalma Noktası İletişimi: Ayakkabı Sektöründe Zincir Bir Marka Örneği
Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
, vol.10, no.19, pp.177-192, 2011 (Peer-Reviewed Journal)

Consumer s Purchasing Behavior Patterns on the Conceptualization and Emergence of Organics Industry in Turkey
Journal of Business and Behavioral Sciences
, vol.23, no.3, pp.50-58, 2011 (Peer-Reviewed Journal)
Perakende Mağazacılığında Satınalma Noktası İletişimi Ayakkabı Sektörüne Bir Uygulama
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
, vol.10, no.19, pp.177-192, 2011 (Peer-Reviewed Journal)
Türkiye de İnternet Bankacılığı Ürünleri Üzerine Pazar Trend Analizi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
, vol.10, no.19, pp.129-141, 2011 (Peer-Reviewed Journal)
Consumer Involvement and Brand Sensitivity of University Students in Their Choice of Fashion Products
Marmara Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
, vol.18, no.1, pp.313-333, 2010 (Peer-Reviewed Journal)
Supply Chain Management A Research Implication on Carbonated Drink Sectorand An Analysis of Cola Market
Journal of Business and Behavioral Sciences
, vol.20, no.2, pp.141-149, 2009 (Peer-Reviewed Journal)
Improving Made In Effect of Turkish Fashion Branding In The Age of Marketing How to Become Competitive
Journal of Business and Accounting
, vol.2, no.1, pp.68-76, 2009 (Peer-Reviewed Journal)
Lateral Marketing Strategy as a Tool for Value Creation A Case Study of Dairy Products Industry in Turkey
Journal of Business and Behavioral Sciences
, vol.17, no.1, 2008 (Peer-Reviewed Journal)
Internationalization Process of Retailing in Turkey and Current Implications
Journal of Business and Behavioral Sciences
, vol.16, no.1, pp.243-252, 2007 (Peer-Reviewed Journal)
Papers Presented at Peer-Reviewed Scientific Conferences
How to Improve Made in Effect of Turkish Branding New Approaches to Government Support Turquality
5th International Conference on Business, Management and Economics, İzmir, Turkey, 22 October 2009, pp.313-321, (Full Text)
Entrepreneurship Could Be The Answer of Sustainable Competitiveness During Internationalization of Turkish Retailing
5th International Conference on Business, Management and Economics, İzmir, Turkey, 22 October 2009, pp.219-229, (Full Text)
Improving ‘Made in’ Effect of Turkish Fashion Branding in the New Age of Marketing: How To Become Competitive
American Society of Business and Behavioral Science 11the International Conference, Hawaii, United States Of America, 25 - 27 September 2008, (Full Text)
TÜKETİCİLERİN YENİLİKÇİLİĞE BAKIŞ AÇILARINA GÖRE YAŞAM TARZLARI İLE ALGILANAN KALİTENİN MARKA SADAKATİ ÜZERİNDEKİ ETKİSİNİN ÖLÇÜLMESİ VE DAYANIKLI TÜKETİM ÜRÜNLERİNDE BİR UYGULAMA
13. Ulusal Pazarlama Kongresi, Adana, Turkey, 30 October - 01 November 2008, vol.1, pp.323-339, (Full Text)
The Leadership Challenges of Innovations: The Case of Turkish Textile Industry
The 8th Global Leadership Forum, İstanbul, Turkey, 22 - 25 June 2006, (Summary Text)
The Effect of Marketing Cost in Strategic Planning and Decision Making Through Marketing Process
International Strategic Management Conference, Çanakkale, Turkey, 23 - 25 June 2005, (Full Text)
The Effect Of Marketing Cost in Strategic Planning
Uluslarararası Stratejik Yönetim Konferansı, Çanakkale, Turkey, 01 May 2005, (Full Text)
Books
PLEASURE REVENGE
in: THE ART OF PREDICTING THE FUTURE TRENDS, TÜMBEK TEKEOĞLU AŞKIM NURDAN, YILDIRIM FİGEN, İLTER KÜÇÜKÇOLAK NECLA, Editor, SCALA, İstanbul, pp.275-290, 2024
Reklam Çekicilikleri: Marka İletişiminin Sihirli Anahtarı
Nobel Bilimsel Eserler, Ankara, 2020
Yeni Medya Sağlık Okuryazarlığı ve Gelecek Beklentileri
in: Dijital Gelecekte Mesleklerin ve Sektörlerin Dönüşümü, Öz Sabri, Onursal F.Serap, Uca Nagehan, Editor, Hiper Yayın, İstanbul, pp.233-257, 2020
YENİ MEDYA SAĞLIK OKURYAZARLIĞI VE GELECEK BEKLENTİLERİ
in: SEKTÖRLERİN VE MESLEKLERİN GELECEĞİ, ÖZ SABRİ, ONURSAL SERAP, CEVAYİR DUYGU, Editor, HİPER YAYIN, İstanbul, pp.233-258, 2020
Perakende İşletmelerinde Yapay Zeka Uygulamaları: İletişim ve Teknoloji
in: Oyun Değiştiren Güç: Yapay Zeka, Prof. Dr. Mustafa K. Yılmaz, Doç. Dr. N. Öykü İyigün, Editor, BETA YAYINCILIK, İstanbul, pp.473-500, 2020
Etiksel Yaklaşımlar Işığında Politik İletişim ve Yeni medyanın Rolü
in: Güncel Yaklaşımlar Işığında Etik, Rana Atabay, N. Öykü İyigün, Editor, Beta Yayınları, İstanbul, pp.135-151, 2015
EATERTAINMENT: THE NEW ERA IN LATERAL THINKING- ISSSUES AND COMPETING TRENDS IN RETAILING
in: Handbook of Research on the Impact of Culture and Society on the Entertainment Industry, Gülay Öztürk, Editor, IGI Global, Hershey, pp.332-349, 2014
Marka Sloganları Türkiye Sigorta Pazarına İlişkin İçerik Analizi
Beta Books , İstanbul, 2013