Consumer Involvement and Brand Sensitivity of University Students in Their Choice of Fashion Products

Ersun A. N., YILDIRIM F.

Marmara Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, vol.18, no.1, pp.313-333, 2010 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 18 Issue: 1
• Publication Date: 2010
• Journal Name: Marmara Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
• Page Numbers: pp.313-333
• İstanbul Ticaret University Affiliated: Yes