Metrikler
Yayın
45
Açık Erişim
8
BM Sürdürülebilir Kalkınma Amaçları
Eğitim Bilgileri
2016 - 2019
2016 - 2019Bütünleşik Doktora
Girne Amerikan Üniversitesi, Institute of Social & Applied Sciences/Faculty of Business and Economics, Department of Business Management , Kıbrıs (Kktc)
2013 - 2016
2013 - 2016Yüksek Lisans
Girne Amerikan Üniversitesi, Institute of Social & Applied Sciences/Faculty of Business and Economics, Department of Business Management , Kıbrıs (Kktc)
2004 - 2008
2004 - 2008Lisans
Halep Üniversitesi, Faculty of Economics, Depatmnet of Business Management , Suriye
SCI, SSCI ve AHCI İndekslerine Giren Dergilerde Yayınlanan Makaleler
2025
20251. Research on Corporate Social Responsibility in Public Relations: A Hybrid Review Through Topic Modeling Analysis and Way Forward
Çelik F., Koseoglu M. A., Ibrahim B.
Business Ethics, the Environment and Responsibility
, cilt.34, sa.4, ss.2187-2209, 2025 (SSCI)
2025
20252. From perceived creativity and visual appeal to positive emotions: Instagram's impact on fast-food brand evangelism
Ibrahim B., Hazzam J., Qalati S. A., Attia A. M.
International Journal of Hospitality Management
, cilt.128, 2025 (SSCI)
2025
20253. Can logistics enterprises improve their competitiveness through ESG in the context of digitalization? Evidence from China
Fan M., Tang Y., Qalati S. A., IBRAHIM B.
International Journal of Logistics Management
, cilt.36, sa.1, ss.196-224, 2025 (SSCI)
2025
20254. How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation
Çam M. S., Çelik F., IBRAHIM B., Gligor D.
Journal of Advertising
, cilt.54, sa.4, ss.566-585, 2025 (SSCI)
2025
20255. Managerial green leadership behavior and its impact on employee environmental citizenship behavior: the mediating role of green intellectual capital in the hospitality sector
Soomro S. A., Soomro S. A., Ibrahim B., Aljarah A.
Journal of Sustainable Tourism
, 2025 (SSCI)
2025
20256. Isolation marketing: social isolation and virtual gift donation intention
Aljarah A., Ibrahim B., Hazzam J., Alam F.
Management Decision
, 2025 (SSCI)
2025
20257. Fleeting goodness: how ephemeral CSR content shapes message engagement and avoidance
Aljarah A., López M., Ibrahim B., Lahuerta-Otero E.
Marketing Intelligence and Planning
, 2025 (SSCI)
2025
20258. The drivers and outcomes of postgraduate students’ adoption and use of LinkedIn learning
Hazzam J., Wilkins S., Singh B., IBRAHIM B.
Innovations in Education and Teaching International
, cilt.62, sa.3, ss.851-866, 2025 (SSCI)
2025
20259. The nexus between green influencers and green customer citizenship behavior: do environmental self-identity and dynamic norms matter?
Aljarah A., Ibrahim B., Hazzam J., Soomro S. A.
British Food Journal
, 2025 (SCI-Expanded)
2024
202410. Make it real, make it useful! The impact of AR social experience on brand positivity and information sharing
Shaheen R., Aljarah A., IBRAHIM B., Hazzam J., Ghasemi M.
British Food Journal
, cilt.126, sa.8, ss.3157-3176, 2024 (SCI-Expanded)
2024
202411. The influence of LinkedIn group community on postgraduate student experience, satisfaction and grades
Hazzam J., Wilkins S., Southall C., IBRAHIM B.
Computers and Education
, cilt.216, 2024 (SCI-Expanded)
2024
202412. The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: a moderation–mediation approach
IBRAHIM B., Aljarah A.
European Journal of Innovation Management
, cilt.27, sa.5, ss.1723-1742, 2024 (SSCI)
2024
202413. The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter
Aljarah A., Sawaftah D., IBRAHIM B., Lahuerta-Otero E.
European Journal of Innovation Management
, cilt.27, sa.4, ss.1160-1181, 2024 (SSCI)
2024
202414. Past, present, and future scene of influencer marketing in hospitality and tourism management
Polat E., Çelik F., IBRAHIM B., Gursoy D.
Journal of Travel and Tourism Marketing
, cilt.41, sa.3, ss.322-343, 2024 (SSCI)
2023
202315. Factors influencing employees’ eco-friendly innovation capabilities and behavior: the role of green culture and employees’ motivations
Qalati S. A., Barbosa B., IBRAHIM B.
Environment, Development and Sustainability
, 2023 (SCI-Expanded)
2023
202316. Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense
Aljarah A., Ibrahim B., Lahuerta-Otero E., García De Los Salmones M. D. M.
Current Issues in Tourism
, cilt.26, sa.20, ss.3397-3410, 2023 (SSCI)
2023
202317. Unpacking the power of user-generated videos in hospitality and tourism: a systematic literature review and future direction
Polat E., Çelik F., IBRAHIM B., Köseoglu M. A.
Journal of Travel and Tourism Marketing
, cilt.40, sa.9, ss.894-914, 2023 (SSCI)
2023
202318. Examining the Relationship between Brand Symbolism and Brand Evangelism through Consumer Brand Identification: Evidence from Starbucks Coffee Brand
Osmanova I., Ozerden S., Dalal B., IBRAHIM B.
Sustainability (Switzerland)
, cilt.15, sa.2, 2023 (SCI-Expanded)
2022
202219. The attribution effects of CSR motivations on brand advocacy: psychological distance matters! 企业社会责任动机对品牌拥护的归因效应：心理距离的关键作用
Aljarah A., Dalal B., IBRAHIM B., Lahuerta-Otero E.
Service Industries Journal
, cilt.42, sa.7-8, ss.583-605, 2022 (SSCI)
2021
202120. Linking social media marketing activities to revisit intention through brand trust and brand loyalty on the coffee shop facebook pages: Exploring sequential mediation mechanism
IBRAHIM B., Aljarah A., Sawaftah D.
Sustainability (Switzerland)
, cilt.13, sa.4, ss.1-16, 2021 (SCI-Expanded)
Diğer Dergilerde Yayınlanan Makaleler
2025
20251. Memorable wellness tourism experiences: antecedents that lead to enjoyable outcomes
Sthapit E., Ji C., Li M., Garrod B., Ibrahim B., Björk P.
International Journal of Spa and Wellness
, cilt.8, sa.2, ss.155-181, 2025 (Scopus)
2024
20242. Investigating the Impact of Social Media Marketing on Intention to Follow Advice: The Mediating Role of Active Participation and Benevolence Trust
IBRAHIM B., Aljarah A., Hazzam J., Elrehail H., Qalati S. A.
FIIB Business Review
, cilt.13, sa.5, ss.570-585, 2024 (Scopus)
2024
20243. Adoption and impacts of generative artificial intelligence: Theoretical underpinnings and research agenda
Gupta R., Nair K., Mishra M., IBRAHIM B., Bhardwaj S.
International Journal of Information Management Data Insights
, cilt.4, sa.1, 2024 (Scopus)
2024
20244. Exploring the temporal effect of ad clutter on digital ad avoidance: a two-wave longitudinal study
Çelik F., YILDIZ S. Y., ÖZKARA B. Y., Çam M. S., IBRAHIM B.
Global Knowledge, Memory and Communication
, 2024 (ESCI)
2024
20245. Unveiling the impact of digital transformation: a study on key disciplines, technological unemployment, and neo-Luddism in the textile industry
ÖZ S., Ibrahim B., Civriz M., Başar P.
Global Knowledge, Memory and Communication
, 2024 (ESCI)
2024
20246. Building a tribe on Instagram: User-generated and Firm-created Content can drive brand evangelism and fidelity
IBRAHIM B., Hazzam J., Ali Qalati S., Aljarah A., Dobson P.
Journal of Marketing Communications
, 2024 (Scopus)
2023
20237. Linking hotel environmental management initiatives and sustainable hotel performance through employees’ eco-friendly behaviour and environmental strategies: a moderated-mediated model
Rehman S. U., Elrehail H., Alshwayat D., IBRAHIM B., Alami R.
European Business Review
, cilt.35, sa.2, ss.184-201, 2023 (ESCI)
2023
20238. Social media marketing and restaurant purchase intention: do online brand community identification and gender matter?
IBRAHIM B.
International Journal of Internet Marketing and Advertising
, cilt.18, sa.2-3, ss.286-309, 2023 (Scopus)
2023
20239. The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality
IBRAHIM B., Aljarah A.
Journal of Marketing Communications
, cilt.29, sa.1, ss.1-25, 2023 (Scopus)
2023
202310. Facts or belief: examining the effect of the cognitive dissonance on brand switching, purchase regret and satisfaction level
Ibrahim Awwad R., IBRAHIM B., George C., Hamdan S., Nair K.
Global Knowledge, Memory and Communication
, 2023 (ESCI)
2023
202311. Influence of Instagram fan pages on intention to revisit and recommend in beach tourism settings: The mediating effect of positive attitude
IBRAHIM B.
Tourism and Hospitality Research
, 2023 (ESCI)
2022
202212. Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination
IBRAHIM B.
Journal of Promotion Management
, cilt.28, sa.1, ss.60-90, 2022 (Scopus)
2022
202213. Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement
IBRAHIM B., Aljarah A., Hayat D. T., Lahuerta-Otero E.
Leisure/ Loisir
, cilt.46, sa.4, ss.599-622, 2022 (Scopus)
2021
202114. The nexus between social media marketing activities and brand loyalty in hotel facebook pages: A multi-group analysis of hotel ratings
IBRAHIM B.
Tourism
, cilt.69, sa.2, ss.228-245, 2021 (ESCI)
2020
202015. The Robustness of Corporate Social Responsibility and Brand Loyalty Relation: A Meta-Analytic Examination
Aljarah A., IBRAHIM B.
Journal of Promotion Management
, cilt.26, sa.7, ss.1038-1072, 2020 (Scopus)
2020
202016. Do Social Media Marketing Activities Enhance Consumer Perception of Brands? A Meta-Analytic Examination
IBRAHIM B., Aljarah A., Ababneh B.
Journal of Promotion Management
, cilt.26, sa.4, ss.544-568, 2020 (Scopus)
2020
202017. Does corporate social responsibility really increase customer relationship quality? A meta-analytic review
Aljarah A., Emeagwali L., IBRAHIM B., Ababneh B.
Social Responsibility Journal
, cilt.16, sa.1, ss.28-49, 2020 (ESCI)
2019
201918. Data to model the effects of perceived telecommunication service quality and value on the degree of user satisfaction and e-WOM among telecommunications users in North Cyprus.
Alrwashdeh M., Jahmani A., Ibrahim B., Aljuhmani H. Y.
Data in brief
, cilt.28, ss.104981, 2019 (Scopus)
2019
201919. The effect of market-sensing capability on knowledge creation process and innovation evidence from smes in jordan
Alshanty A. M., Emeagwali O. L., IBRAHIM B., Alrwashdeh M.
Management Science Letters
, cilt.9, sa.5, ss.727-736, 2019 (Scopus)
2018
2018