Eğitim Bilgileri
2016 - 2019
2016 - 2019Bütünleşik Doktora
Girne Amerikan Üniversitesi, Institute of Social & Applied Sciences/Faculty of Business and Economics, Department of Business Management , Kıbrıs (Kktc)
2013 - 2016
2013 - 2016Yüksek Lisans
Girne Amerikan Üniversitesi, Institute of Social & Applied Sciences/Faculty of Business and Economics, Department of Business Management , Kıbrıs (Kktc)
2004 - 2008
2004 - 2008Lisans
Halep Üniversitesi, Faculty of Economics, Depatmnet of Business Management , Suriye
SCI, SSCI ve AHCI İndekslerine Giren Dergilerde Yayınlanan Makaleler
2025
2025Can logistics enterprises improve their competitiveness through ESG in the context of digitalization? Evidence from China
Fan M., Tang Y., Qalati S. A., IBRAHIM B.
International Journal of Logistics Management
, cilt.36, sa.1, ss.196-224, 2025 (SSCI)
2024
2024Make it real, make it useful! The impact of AR social experience on brand positivity and information sharing
Shaheen R., Aljarah A., IBRAHIM B., Hazzam J., Ghasemi M.
British Food Journal
, cilt.126, sa.8, ss.3157-3176, 2024 (SCI-Expanded)
2024
2024The influence of LinkedIn group community on postgraduate student experience, satisfaction and grades
Hazzam J., Wilkins S., Southall C., IBRAHIM B.
Computers and Education
, cilt.216, 2024 (SCI-Expanded)
2024
2024The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: a moderation–mediation approach
IBRAHIM B., Aljarah A.
European Journal of Innovation Management
, cilt.27, sa.5, ss.1723-1742, 2024 (SSCI)
2024
2024The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter
Aljarah A., Sawaftah D., IBRAHIM B., Lahuerta-Otero E.
European Journal of Innovation Management
, cilt.27, sa.4, ss.1160-1181, 2024 (SSCI)
2024
2024How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation
Çam M. S., Çelik F., IBRAHIM B., Gligor D.
Journal of Advertising
, 2024 (SSCI)
2024
2024The drivers and outcomes of postgraduate students’ adoption and use of LinkedIn learning
Hazzam J., Wilkins S., Singh B., IBRAHIM B.
Innovations in Education and Teaching International
, 2024 (SSCI)
2024
2024Past, present, and future scene of influencer marketing in hospitality and tourism management
Polat E., Çelik F., IBRAHIM B., Gursoy D.
Journal of Travel and Tourism Marketing
, cilt.41, sa.3, ss.322-343, 2024 (SSCI)
2023
2023Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense
Aljarah A., Ibrahim B., Lahuerta-Otero E., García De Los Salmones M. D. M.
Current Issues in Tourism
, cilt.26, sa.20, ss.3397-3410, 2023 (SSCI)
2023
2023Factors influencing employees’ eco-friendly innovation capabilities and behavior: the role of green culture and employees’ motivations
Qalati S. A., Barbosa B., IBRAHIM B.
Environment, Development and Sustainability
, 2023 (SCI-Expanded)
2023
2023Examining the Relationship between Brand Symbolism and Brand Evangelism through Consumer Brand Identification: Evidence from Starbucks Coffee Brand
Osmanova I., Ozerden S., Dalal B., IBRAHIM B.
Sustainability (Switzerland)
, cilt.15, sa.2, 2023 (SCI-Expanded)
2023
2023Unpacking the power of user-generated videos in hospitality and tourism: a systematic literature review and future direction
Polat E., Çelik F., IBRAHIM B., Köseoglu M. A.
Journal of Travel and Tourism Marketing
, cilt.40, sa.9, ss.894-914, 2023 (SSCI)
2022
2022The attribution effects of CSR motivations on brand advocacy: psychological distance matters! 企业社会责任动机对品牌拥护的归因效应：心理距离的关键作用
Aljarah A., Dalal B., IBRAHIM B., Lahuerta-Otero E.
Service Industries Journal
, cilt.42, sa.7-8, ss.583-605, 2022 (SSCI)
2021
2021Linking social media marketing activities to revisit intention through brand trust and brand loyalty on the coffee shop facebook pages: Exploring sequential mediation mechanism
IBRAHIM B., Aljarah A., Sawaftah D.
Sustainability (Switzerland)
, cilt.13, sa.4, ss.1-16, 2021 (SCI-Expanded)
Diğer Dergilerde Yayınlanan Makaleler
2024
2024Investigating the Impact of Social Media Marketing on Intention to Follow Advice: The Mediating Role of Active Participation and Benevolence Trust
IBRAHIM B., Aljarah A., Hazzam J., Elrehail H., Qalati S. A.
FIIB Business Review
, cilt.13, sa.5, ss.570-585, 2024 (Scopus)
2024
2024Adoption and impacts of generative artificial intelligence: Theoretical underpinnings and research agenda
Gupta R., Nair K., Mishra M., IBRAHIM B., Bhardwaj S.
International Journal of Information Management Data Insights
, cilt.4, sa.1, 2024 (Scopus)
2024
2024Building a tribe on Instagram: User-generated and Firm-created Content can drive brand evangelism and fidelity
IBRAHIM B., Hazzam J., Ali Qalati S., Aljarah A., Dobson P.
Journal of Marketing Communications
, 2024 (Scopus)
2024
2024Exploring the temporal effect of ad clutter on digital ad avoidance: a two-wave longitudinal study
Çelik F., YILDIZ S. Y., ÖZKARA B. Y., Çam M. S., IBRAHIM B.
Global Knowledge, Memory and Communication
, 2024 (ESCI)
2024
2024Unveiling the impact of digital transformation: a study on key disciplines, technological unemployment, and neo-Luddism in the textile industry
ÖZ S., Ibrahim B., Civriz M., Başar P.
Global Knowledge, Memory and Communication
, 2024 (ESCI)
2023
2023Linking hotel environmental management initiatives and sustainable hotel performance through employees’ eco-friendly behaviour and environmental strategies: a moderated-mediated model
Rehman S. U., Elrehail H., Alshwayat D., IBRAHIM B., Alami R.
European Business Review
, cilt.35, sa.2, ss.184-201, 2023 (ESCI)
2023
2023Social media marketing and restaurant purchase intention: do online brand community identification and gender matter?
IBRAHIM B.
International Journal of Internet Marketing and Advertising
, cilt.18, sa.2-3, ss.286-309, 2023 (Scopus)
2023
2023The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality
IBRAHIM B., Aljarah A.
Journal of Marketing Communications
, cilt.29, sa.1, ss.1-25, 2023 (Scopus)
2023
2023Facts or belief: examining the effect of the cognitive dissonance on brand switching, purchase regret and satisfaction level
Ibrahim Awwad R., IBRAHIM B., George C., Hamdan S., Nair K.
Global Knowledge, Memory and Communication
, 2023 (ESCI)
2023
2023Influence of Instagram fan pages on intention to revisit and recommend in beach tourism settings: The mediating effect of positive attitude
IBRAHIM B.
Tourism and Hospitality Research
, 2023 (ESCI)
2022
2022Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination
IBRAHIM B.
Journal of Promotion Management
, cilt.28, sa.1, ss.60-90, 2022 (Scopus)
2022
2022Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement
IBRAHIM B., Aljarah A., Hayat D. T., Lahuerta-Otero E.
Leisure/ Loisir
, cilt.46, sa.4, ss.599-622, 2022 (Scopus)
2021
2021The nexus between social media marketing activities and brand loyalty in hotel facebook pages: A multi-group analysis of hotel ratings
IBRAHIM B.
Tourism
, cilt.69, sa.2, ss.228-245, 2021 (ESCI)
2020
2020The Robustness of Corporate Social Responsibility and Brand Loyalty Relation: A Meta-Analytic Examination
Aljarah A., IBRAHIM B.
Journal of Promotion Management
, cilt.26, sa.7, ss.1038-1072, 2020 (Scopus)
2020
2020Do Social Media Marketing Activities Enhance Consumer Perception of Brands? A Meta-Analytic Examination
IBRAHIM B., Aljarah A., Ababneh B.
Journal of Promotion Management
, cilt.26, sa.4, ss.544-568, 2020 (Scopus)
2020
2020Does corporate social responsibility really increase customer relationship quality? A meta-analytic review
Aljarah A., Emeagwali L., IBRAHIM B., Ababneh B.
Social Responsibility Journal
, cilt.16, sa.1, ss.28-49, 2020 (ESCI)
2019
2019Data to model the effects of perceived telecommunication service quality and value on the degree of user satisfaction and e-WOM among telecommunications users in North Cyprus.
Alrwashdeh M., Jahmani A., Ibrahim B., Aljuhmani H. Y.
Data in brief
, cilt.28, ss.104981, 2019 (Scopus)
2019
2019The effect of market-sensing capability on knowledge creation process and innovation evidence from smes in jordan
Alshanty A. M., Emeagwali O. L., IBRAHIM B., Alrwashdeh M.
Management Science Letters
, cilt.9, sa.5, ss.727-736, 2019 (Scopus)
2018
2018