Pixels to Purchases: The Influence of In-Game Ad Interactivity, Brand Attitude, and Game-Product Congruence on Buying Intentions

Fuad A., Yaprak B.

Journal of Development and Social Sciences, vol.6, no.1, pp.455-469, 2025 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 6 Issue: 1
• Publication Date: 2025
• Journal Name: Journal of Development and Social Sciences
• Journal Indexes: Index Copernicus
• Page Numbers: pp.455-469
• İstanbul Ticaret University Affiliated: Yes