FUAD, A. And YAPRAK, B. 2025. Pixels to Purchases: The Influence of In-Game Ad Interactivity, Brand Attitude, and Game-Product Congruence on Buying Intentions. Journal of Development and Social Sciences , vol.6, no.1 , 455-469.

FUAD, A., & YAPRAK, B., (2025). Pixels to Purchases: The Influence of In-Game Ad Interactivity, Brand Attitude, and Game-Product Congruence on Buying Intentions. Journal of Development and Social Sciences , vol.6, no.1, 455-469.

FUAD, AHMED, And BURAK YAPRAK. "Pixels to Purchases: The Influence of In-Game Ad Interactivity, Brand Attitude, and Game-Product Congruence on Buying Intentions," Journal of Development and Social Sciences , vol.6, no.1, 455-469, 2025

FUAD, AHMED And YAPRAK, BURAK. "Pixels to Purchases: The Influence of In-Game Ad Interactivity, Brand Attitude, and Game-Product Congruence on Buying Intentions." Journal of Development and Social Sciences , vol.6, no.1, pp.455-469, 2025

FUAD, A. And YAPRAK, B. (2025) . "Pixels to Purchases: The Influence of In-Game Ad Interactivity, Brand Attitude, and Game-Product Congruence on Buying Intentions." Journal of Development and Social Sciences , vol.6, no.1, pp.455-469.

@article{article, author={AHMED FUAD And author={BURAK YAPRAK}, title={Pixels to Purchases: The Influence of In-Game Ad Interactivity, Brand Attitude, and Game-Product Congruence on Buying Intentions}, journal={Journal of Development and Social Sciences}, year=2025, pages={455-469} }