Eatertainment: The New Era in Lateral Marketing: Issues and Competing trends in retailing


BAYAZIT ŞAHİNOĞLU D. Z., Yıldırım F.

in: Handbook of Research On: The Impact of Culture and Society on the Entertainment Industry, R. Gülay Öztürk, Editor, IGI Global, PHILADELPHIA, pp.332-349, 2014

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2014
  • Publisher: IGI Global
  • City: PHILADELPHIA
  • Page Numbers: pp.332-349
  • Editors: R. Gülay Öztürk, Editor
  • İstanbul Ticaret University Affiliated: Yes