Eatertainment: The New Era in Lateral Marketing: Issues and Competing trends in retailing
in: Handbook of Research On: The Impact of Culture and Society on the Entertainment Industry, R. Gülay Öztürk, Editor, IGI Global, PHILADELPHIA, pp.332-349, 2014
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2014
- Publisher: IGI Global
- City: PHILADELPHIA
- Page Numbers: pp.332-349
- Editors: R. Gülay Öztürk, Editor
- İstanbul Ticaret University Affiliated: Yes