BAYAZIT ŞAHİNOĞLU, D. Z. And Yıldırım, F. Eatertainment: The New Era in Lateral Marketing: Issues and Competing trends in retailing. 2014. In Handbook of Research On , IGI Global, PHILADELPHIA, 332-349.

BAYAZIT ŞAHİNOĞLU, D. Z., & Yıldırım, F., (2014). Eatertainment: The New Era in Lateral Marketing: Issues and Competing trends in retailing. Handbook of Research On (pp.332-349), PHILADELPHIA: IGI Global.

BAYAZIT ŞAHİNOĞLU, DİDEM, And Figen Yıldırım. "Eatertainment: The New Era in Lateral Marketing: Issues and Competing trends in retailing." In Handbook of Research On , 332-349. PHILADELPHIA: IGI Global, 2014

BAYAZIT ŞAHİNOĞLU, DİDEM Z. And Yıldırım, Figen. "Eatertainment: The New Era in Lateral Marketing: Issues and Competing trends in retailing." Handbook of Research On , IGI Global, 2014, pp.332-349.

BAYAZIT ŞAHİNOĞLU, D. Z. And Yıldırım, F. (2014) "Eatertainment: The New Era in Lateral Marketing: Issues and Competing trends in retailing", Handbook of Research On . PHILADELPHIA: IGI Global.

@bookchapter{bookchapter, author ={DİDEM ZEYNEP BAYAZIT And author ={Figen Yıldırım}, chaptertitle={Eatertainment: The New Era in Lateral Marketing: Issues and Competing trends in retailing}, booktitle={ Handbook of Research On}, publisher={IGI Global}, city={PHILADELPHIA},year={2014} }