Yayınlar & Eserler

Diğer Dergilerde Yayınlanan Makaleler 7
Hakemli Bilimsel Toplantılarda Yayımlanmış Bildiriler 3

E-Municipality Solutions in the Digital Age: Prompting Motivation to Act at the Local Government Level

19th Eurasia Business and Economics Society, İstanbul, Türkiye, 26 - 28 Mayıs 2016, (Özet Bildiri)

Neuromarketing in Turkey: optimization strategies for establishing emotional appeal and heightening advertising effectiveness.

International Organization for Research and Development, 27 Şubat 2015 - 28 Şubat 2019, (Tam Metin Bildiri) Creative Commons License

Green Marketing in Turkey A Critical Approach Towards Green Promotional Practices Executed By Turkish Brands

International Interdisciplinary Conference: International Institute of Social and Economic Sciences, Bergen, Norveç, 12 - 15 Mayıs 2013, ss.300-356, (Tam Metin Bildiri)
Kitaplar 6

Bir Eğlence Unsuru Olarak Viral Video Uygulamalarına Yönelik Bir İnceleme

Viral Pazarlama Stratejileri ve Viral Reklamcılık: Disiplinlerarası Bir Yaklaşım, Dr. Öğretim Üyesi İpek KROM, Editör, Nobel Akademik Yayıncılık, İstanbul, ss.115-130, 2021

The Power of Associations in Creating, Building and Sustaining Brand Value

Reputation Management Techniques in Public Relations, Ayşe Erdemir, Editör, IGI global, ss.187-202, 2017

Strategical Reputation Management in PR: The Case of Soma Enterprise Limited and BP

Reputation Management Techniques in Public Relations, Ayşe Simin Erdemir, Editör, IGI Global, ss.56-78, 2017