Research Information System
Thesis Type: Postgraduate
Institution Of The Thesis: Istanbul Commerce University, Sosyal Bilimler Enstitüsü, Turkey
Approval Date: 2018
Thesis Language: Turkish
Student: HALİME GÜVEN ÖZ
Supervisor: DOĞAN NECMETTİN
Open Archive Collection: AVESIS Open Access Collection
Abstract:Recently, some groups that were less affected from the relatively modernization process, lived a rapid and complicated modernization process, both with political and social changes in Turkey and with global interactions. This process, which has various aspects but some of the most important or visible fields, are clothing, design and fashion sector. A hijab fashion that was unusual until the beginning of 2000 years, has come into view in frequent intervals in the 2000 years. This situation come into focus with political discourse like "Muslims have to be powerful in social and economic life. All kind of dresses (headscarves, surcoat etc.) connected with Hijab Fashion has begun to appear on store windows and mass media like TV and Radio advertisements since the 90’s. In a recent period, not only clothing but also one of the life styles, which interlocked with traditional and modern, is marketed in generated hijab fashion magazines. This study analyses life styles, consumption habits, forms and images of clothing appearing in the conservative fashion magazines and aims to discuss the processes in the context of plural modernity, associated with social and economic changes in Turkey.