Markalaşan mekânlar üzerinden perakende mağaza değerlendirmesi

---

Thesis Type: Postgraduate

Institution Of The Thesis: İstanbul Ticaret University, Fen Bilimleri Enstitüsü, İÇ MİMARLIK VE ÇEVRE TASARIMI ANABİLİM DALI, Turkey

Approval Date: 2023

Thesis Language: Turkish

Student: VİLDAN TOPAK

Supervisor: ÖZTÜRK DEMİRTAŞ PINAR

Open Archive Collection: AVESIS Open Access Collection

Abstract:

This study aims to examine the effect of brand and branding concepts on the interior approach in the design of retail fashion stores. The concept of branding and branding, known as the Department of business administration, should be studied by the discipline of interior architecture under the name of branded spaces. Spaces arise as a result of the complementary interaction of brand and corporate identity. In order to keep up with the challenging competition conditions, the retail spaces in the world, which are increasing rapidly in number, should be able to give their customers the right and effective brand impression and reflect their brand identity successfully. When the literature is scanned, it is seen that the branded spaces are not only about logo design, but also interact with different disciplines. Addressing it with a single discipline may not give the image that the brand wants to create. Therefore; within the scope of this thesis, it aims to investigate how branded retail stores reflect the elements of corporate identity in the field of interior architecture in their communication with the customer. The elements of corporate identity will be discussed by examining all the elements that make up the space separately.