The formation of green buying strategy on the scope of consumer decision making behavior
AJIT-e: Bilişim Teknolojileri Online Dergisi, vol.4, no.11, pp.7-17, 2013 (TRDizin)
- Publication Type: Article / Article
- Volume: 4 Issue: 11
- Publication Date: 2013
- Journal Name: AJIT-e: Bilişim Teknolojileri Online Dergisi
- Journal Indexes: TR DİZİN (ULAKBİM)
- Page Numbers: pp.7-17
- Open Archive Collection: AVESIS Open Access Collection
- İstanbul Ticaret University Affiliated: Yes
Abstract
As the natural resources are becoming scarce and the concept of environmentalism is on therise, green buying behavior has in creased the attention of many academicians and practitionersas an emerging strategy. In literature, green buying is also titled as environmentalconsumerism and defined as purchasing and consuming products that are benign toward theenvironment . Under this approach, such literature also brings along a new terminology called environmentally conscious behavior . There is, on the other side, a huge irony behind theadvancement of technology in product innovation. Even though, technology oriented goodsoffe r a variety of benefits to consumers, they also create pollution to the environment. Thus,there is a growing number of consumers that seek environment - friendly goods and services. Inthis globe, the major goal of this study is to understand consumer s kno wledge and perceptionregarding the consumption of environmental goods. Furthermore, the study also aims toconstitute green buying habits, overall attitudes towards environmentalism, and factors thataffect the environmental conscious purchases. With the aid of randomly selected respondents, awritten survey will be analyzed by multiple regression as a specific goal to measure consumerperception and green buying behavior variables along with demographical factors.