Greening the citizenship: role of social media in promoting environmental engagement

Ibrahim B., USMAN O., OLASEHINDE WILLIAMS G. O., GÖRENER A.

Global Knowledge, Memory and Communication, 2025 (ESCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Basım Tarihi: 2025
  • Doi Numarası: 10.1108/gkmc-07-2024-0475
  • Dergi Adı: Global Knowledge, Memory and Communication
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus, IBZ Online, Periodicals Index Online, Aerospace Database, Communication Abstracts, Educational research abstracts (ERA), Historical Abstracts, Index Islamicus, Information Science and Technology Abstracts, INSPEC, Library and Information Science Abstracts, Library Literature and Information Science, Library, Information Science & Technology Abstracts (LISTA), Metadex, MLA - Modern Language Association Database, vLex, Civil Engineering Abstracts
  • Anahtar Kelimeler: Environmental and sustainability initiatives, Environmental citizenship behavior, Online engagement, Social media marketing
  • İstanbul Ticaret Üniversitesi Adresli: Evet

Özet

Purpose: Social media platforms (SMPs) enable municipalities and public organizations to communicate effectively, raise awareness on sustainability, share municipal service information and engage with the community. This study aims to examine how online engagement with SMPs of the Istanbul Metropolitan Municipality enhances attitude, information value and environmental concern. In addition, the study develops a model to examine how online engagement contributes to environmental citizenship behavior (ECB). Design/methodology/approach: This study uses survey data from 316 citizens of Istanbul and employs structural equation modeling techniques using AMOS and SPSS software packages. Findings: Empirical results reveal that online engagement has a positive and significant relationship with attitude, information value and environmental concern. The study further shows that online engagement is positively related to ECB. Moreover, the findings suggest that attitude, information value and environmental concern positively and significantly impact ECB. Originality/value: This study provides insights into the body of knowledge in the field by examining the underlying mechanisms of how online engagement promotes ECB in a sustainable environment.