FRIENDVERTISING: A New Advertising Strategy in Social Network Marketing
in: Marketing in the Cyber Era: Strategies and Emerging Trends, Ali Ghorbani, Editor, IGI Global Publishing, Pennsylvania, pp.195-215, 2014
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2014
- Publisher: IGI Global Publishing
- City: Pennsylvania
- Page Numbers: pp.195-215
- Editors: Ali Ghorbani, Editor
- İstanbul Ticaret University Affiliated: Yes