Neuromarketing and Behavioral Insights


Çapkan Altun E. N.

in: Current Approaches in Marketing: Consumer Engagement in Digital Environments, Nazan KORUCUK, Editor, Efe Akademik Yayıncılık, İstanbul, pp.149-168, 2025

  • Publication Type: Book Chapter / Chapter Other Book
  • Publication Date: 2025
  • Doi Number: 10.59617/efepub20242448
  • Publisher: Efe Akademik Yayıncılık
  • City: İstanbul
  • Page Numbers: pp.149-168
  • Editors: Nazan KORUCUK, Editor
  • İstanbul Ticaret University Affiliated: Yes