Akademik Veri Yönetim Sistemi
TRT Akademi, cilt.1, sa.1, ss.71-85, 2016 (Hakemli Dergi)
Reception analysis takes into consideration not only individual differences but also culturaldifferences. On the other hand, there are diverse factors determining audience’s reception andactive participation. Education, age, sex, economical status, family background, ethnicity, world–view and similar factors affect the reception process. Besides that, being media literate andfostering a critical approach towards media texts also determines reception. Taking into account all these factors, this research is designed as a comparative reception analysis. We will becomparing the reception of a global product by youngsters (Survivor Show) within the scope ofmedia literacy education and cultural differences. For that purpose we realized focus groupdiscussions with communication faculty students from Spain and Turkey. The research wasrealized in the framework of literature review including the above mentioned topics.