Digital Diplomacy: Trends & Features, İstanbul, Türkiye, 12 Ekim 2023
Abstract
The purpose of diplomacy, in simple definition, is to develop or
strengthen the interest of the organization it serves by negotiating or
cooperating with counterparts. Ancient diplomats used to meet for ad hoc
diplomacy which had been replaced by permanent embassies in the modern world.
Both ways of diplomacy were used to be carried out behind closed doors.
However, public diplomacy like public relations, owing to mass media and
communication, paved the way for a greater audience involved in relations.
Despite this, public diplomacy, apparently, was the next stage of closed doors
diplomacy as an upgraded level for modern society. However, digital diplomacy,
which is put forward here as ‘the third stage of diplomatic history’, brought
about a necessity to reach masses more quickly in the 21st century which
became an age of digi political rivalry among nations, ideologies or related
organizations. 45th President of the US Donald Trump’s twiplomacy, as argued in
this study, pursued to display the will of a nativist policy orientation in the
US against the globalist policy orientation in the very country. Twiplomacy, a
term coined in the 21st century’s rapid growing social media world, has
attracted growing attention by academic studies in recent years in order to
examine changing ways of public and national relations. So, it is worth driving
a picture of political rivalry between the Right and Left by focusing on a
debate on social media giants, namely Twitter and Threads, that they are prone
to censor some political posts whilst helping promote some others. This study
does not aim at focusing on the impact of social media on international
relations, rather aims at defining the ideological line, which already divides
American political spectrum, now manifests ongoing rivalry via digi political
landscape.
Key words:
Digipolitic, twiplomacy, Donald Trump, America, Left, Right, ideology, social
media, Twitter, Threads.