The Effect of Reputation Management on Buying Behaviour and Brand Loyalty The Case of Shell Company in Turkey

ÖZTÜRK R. G., ÖZDEMİR ÇAKIR H. Ö.

Reputation Institute, 13th International Conference, Amsterdam, Netherlands, 28 - 30 May 2009, vol.1, pp.1-28, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Volume: 1
  • City: Amsterdam
  • Country: Netherlands
  • Page Numbers: pp.1-28
  • İstanbul Ticaret University Affiliated: Yes