Experience Marketing at Retail Environments


ÖYMEN G., ulusoy e.

in: Handbook of Research on the Impact of Culture and Society on the Entertainment Industry, Doç.Dr.Gülay Öztürk, Editor, IGI Global Publishing, Pennsylvania, pp.314-331, 2014

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2014
  • Publisher: IGI Global Publishing
  • City: Pennsylvania
  • Page Numbers: pp.314-331
  • Editors: Doç.Dr.Gülay Öztürk, Editor
  • İstanbul Ticaret University Affiliated: Yes