Experience Marketing at Retail Environments
in: Handbook of Research on the Impact of Culture and Society on the Entertainment Industry, Doç.Dr.Gülay Öztürk, Editor, IGI Global Publishing, Pennsylvania, pp.314-331, 2014
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2014
- Publisher: IGI Global Publishing
- City: Pennsylvania
- Page Numbers: pp.314-331
- Editors: Doç.Dr.Gülay Öztürk, Editor
- İstanbul Ticaret University Affiliated: Yes