Who Owns the Color? Linking Color Cues and Sustainability Beliefs to Consumer Choices in Virtual Reality Retail

Çapkan Altun E. N., Güler E., Bontioti A., Alvino L., Yildirim F.

12th INTERNATIONAL SYMPOSIUM ON BRAIN AND COGNITIVE SCIENCE (ISBCS) , Ankara, Turkey, 03 May 2026, pp.1, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: Ankara
• Country: Turkey
• Page Numbers: pp.1
• İstanbul Ticaret University Affiliated: Yes