Markalama Çalışmalarında Sağlık Vaadli Ürün Reklamlarının Rolü

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ÖZTÜRK R. G., ÖYMEN KALE G.

ICCMTD - 2013 - International Conference on Communication, Media, Technology and Design, Gazi Mağosa, Cyprus (Kktc), 2 May - 04 June 2013, vol.2, pp.360-364, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Volume: 2
  • City: Gazi Mağosa
  • Country: Cyprus (Kktc)
  • Page Numbers: pp.360-364
  • Open Archive Collection: AVESIS Open Access Collection
  • İstanbul Ticaret University Affiliated: Yes