Akademik Veri Yönetim Sistemi
INTERNATIONAL JOURNAL OF CONSUMER STUDIES, cilt.50, sa.3, ss.1-16, 2026 (SSCI, Scopus)
This study presents a systematic review of studies on consumer behavior in the gig economy. 32 documents obtained from Webof Science, Scopus and Google Scholar databases were analyzed and 17 studies were included in the review. The literature hasonly examined factors influencing consumer behavior within the context of the gig economy. There is no systematic literaturereview that includes comprehensive and multidimensional analysis techniques. The study is original in terms of examining therelationships and clustering tendencies between variables by using content analysis, bibliometric analysis and network analysismethods together and tries to fill this gap in the literature. As a result of the review carried out using SPAR- 4 SLR protocol, factorsaffecting consumer behavior in the gig economy were determined, interrelationships among these factors were explored throughnetwork analysis by VOSviewer and UCINET software. The study revealed that service quality and social impact were the mostdominant factors, and also showed that some factors formed certain cluster structures and that only study attributes could affectthe inclusion of a publication in an indexed journal/conference proceedings book. As a result of the study, the findings were dis-cussed, theoretical and practical implications and future research directions were included.