Influencer Review or Online Customer Review: Which is More Effective on Consumer Purchase Intention?

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AKDEMİR D. M., ŞENLİK A. C., ALATAŞ C., TÜRKERİ E., KARADENİZ S.

2nd International Conference On Contemporary Issues In Commerce, Turkey, 09 May 2023, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• Country: Turkey
• İstanbul Ticaret University Affiliated: Yes