Unpacking the power of user-generated videos in hospitality and tourism: a systematic literature review and future direction

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Polat E., Çelik F., IBRAHIM B., Köseoglu M. A.

Journal of Travel and Tourism Marketing, cilt.40, sa.9, ss.894-914, 2023 (SSCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 40 Sayı: 9
  • Basım Tarihi: 2023
  • Doi Numarası: 10.1080/10548408.2023.2296655
  • Dergi Adı: Journal of Travel and Tourism Marketing
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, Academic Search Premier, ABI/INFORM, Business Source Elite, Business Source Premier, CAB Abstracts, Hospitality & Tourism Complete, Hospitality & Tourism Index, Index Islamicus, SportDiscus
  • Sayfa Sayıları: ss.894-914
  • Anahtar Kelimeler: behavioral intention, co-word analysis, destination image, short-form videos, social media platforms, systematic literature review, TCM framework, travel live-streaming, User-generated content, user-generated video
  • İstanbul Ticaret Üniversitesi Adresli: Evet

Özet

We review user-generated video (UGV)-research in hospitality and tourism (H&T), provide an overview of its current-state, and suggest ways forward. We adopted a systematic literature review methodology and reviewed 66 articles with TCM (theory/context/methodology) framework. UGV-research focuses on (i) destination image perception, (ii) short-form videos and travel live-streaming, (iii) behavioral intentions, and (iv) crisis management. Theoretical development is diverse, given the descriptive nature of research questions, but it is still in its infancy. The context varies by H&T setting, type of social media platform, population, and country. Research methods and techniques range from traditional analysis to advanced machine learning or artificial intelligence-based quantitative approaches, predominantly qualitative methods.