Thesis Type: Postgraduate
Institution Of The Thesis: İstanbul Ticaret University, Sosyal Bilimler Enstitüsü, HALKLA İLİŞKİLER VE REKLAMCILIK ANABİLİM DALI, Turkey
Approval Date: 2018
Thesis Language: Turkish
Student: ELİF CİHANGİROĞLU
Supervisor: KOCABAY ŞENER NİHAL
Open Archive Collection: AVESIS Open Access Collection
Abstract:Media and advertising especially on television thanks to reach a wider audience and affects social life. The media which is the most important area of consumer culture, consumption and reproduction of gender inequality and women all over the world to provide the woman's an element of itself. According to media and advertising woman are represented as weak and inadequate or sexual object. Femvertising trends, this situation has started to change. Woman's representation in advertisements now strong, independent and have begun to be shown in their natural state. in this study, by analyzing the advertising images of the famale body in commercials directed to consumption are discussed in terms of the concept of the countrymen. On the thesis, Elidor's "it's our nature to power" and Nike's "just like us" commercials has been investigated as semiotic. And femvertising broken strereotypes on the perception of the social role of women and advertising, women as a sexual object away from the astificial representation of the passive, successful, powerful and authentic view.