Research Information System
Thesis Type: Postgraduate
Institution Of The Thesis: Istanbul Commerce University, Sosyal Bilimler Enstitüsü, Turkey
Approval Date: 2014
Thesis Language: Turkish
Student: MELİKE ZEYNEP ÖZARSLAN
Supervisor: DAĞLAR MACAR OYA
Open Archive Collection: AVESIS Open Access Collection
Abstract:All kinds of opportunities to access knowledge and knowledge dissemination have been attained with rapidly evolving technology in revent years. However, to measure the degree of accuracy and reliability of the emitted information has become difficult at the same rate. In order to emerge triumphant among the most effective used method is to be directed in the desired shape of the convinced target audience has been determined throughout the history that fall into various struggles. Within this scope, audience perception management practices were carried out. In this study, perception management, the attitudes and behavior concepts, the development of perception management, processes and tools have been examined by several examples.