Bireylerin sigorta eğilimlerini yönlendiren faktörlerin davranışsal finans yaklaşımı ile incelenmesi

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Thesis Type: Postgraduate

Institution Of The Thesis: İstanbul Ticaret University, Finans Enstitüsü, FİNANS ANABİLİM DALI, Turkey

Approval Date: 2016

Thesis Language: Turkish

Student: HASAN SERDAR ALPDÜNDAR

Supervisor: ÇANKAYA SERKAN

Open Archive Collection: AVESIS Open Access Collection

Abstract:

Most of the theories of economics and finance assume that the individuals behave rational and they know everything what they need to know in their decision making process for behaving rational. Many theories of economics and finance have produced and developed about that. But that theories were not in accordance with the individuals financial behaviours which here occured as a result of behaving irrational. Behavioural finance appears in that point to explain the individuals irrational behaviours and how they think and what they feel during their decision making processes. The aim of this study is to discuss the individuals behaviours on purchasing insurance policies based on the principles of behavioural finance. With this motivation a survey is conducted to examine and to evaluate the individuals decisions on purchasing insurance policies. Keywords: Insurance and Risk, The Functions of Insurance, Behavioural Finance,