Research Information System
Thesis Type: Postgraduate
Institution Of The Thesis: Istanbul Commerce University, Sosyal Bilimler Enstitüsü, Turkey
Approval Date: 2015
Thesis Language: Turkish
Student: BERK ÇAYCI
Supervisor: AKTAŞ CELALETTİN
Open Archive Collection: AVESIS Open Access Collection
Abstract:From the prehistoric ancestors to present, progress in the communication tools has been deeply effected on the field of entire human activities. Concepts of digitization crosslinking, mobility, globalization, interaction and convergence. has been included in the communication process. While the main purpose of the communication is as old as humanity unchanged, at the same time communication patterns, tools and the increasing amount of information has been changed. Especially, eliminate of the mass ties with new media technologies and rise of individualism in the network society finally traditional media is shaping itself again. As a result of this, communication tools are integrated with QR code and augmented reality for this reason they are evolving into a hybrid communication tool. It can be possible to call this situation as a recovery of traditional media or hybridization of communication. In this thesis, there will be argued that, QR code and Augmented Reality (AR) which are called as new media and communication technologies transformation in print media within the framework of argumantatve studies