Örgütsel değişim ile işveren markası arasındaki ilişki ve eczacılık sektöründe bir uygulama

DEMET YILDIZ

Örgütsel değişim ile işveren markası arasındaki ilişki ve eczacılık sektöründe bir uygulama

Thesis Type: Postgraduate

Institution Of The Thesis: Istanbul Commerce University, Sosyal Bilimler Enstitüsü, Turkey

Approval Date: 2018

Thesis Language: Turkish

Student: DEMET YILDIZ

Supervisor: BAYRAKTAR OSMAN

Open Archive Collection: AVESIS Open Access Collection

Abstract:

In this case study case study, the relationship between organizational change and employer branding in an enterprise operating in the pharmaceutical sector was investigated. A total of 347 people participated in the survey. 200 people’s survey had validated. The collected data were analyzed with SPSS 20.00 software. While there was no relationship between demographic control variables and organizational change, a positive relationship was found between demographic control variables and employer branding. Because of the fact that it is a case study, there is no generalization of the results of the research. However, it is original because of being made in the pharmaceutical sector.