ÇENGEL, Ö. And YILDIRIM, F. 2008. Lateral Marketing Strategy as a Tool for Value Creation A Case Study of Dairy Products Industry in Turkey. Journal of Business and Behavioral Sciences , vol.17, no.1 .

ÇENGEL, Ö., & YILDIRIM, F., (2008). Lateral Marketing Strategy as a Tool for Value Creation A Case Study of Dairy Products Industry in Turkey. Journal of Business and Behavioral Sciences , vol.17, no.1.

ÇENGEL, ÖZGÜR, And FİGEN YILDIRIM. "Lateral Marketing Strategy as a Tool for Value Creation A Case Study of Dairy Products Industry in Turkey," Journal of Business and Behavioral Sciences , vol.17, no.1, 2008

ÇENGEL, ÖZGÜR And YILDIRIM, FİGEN. "Lateral Marketing Strategy as a Tool for Value Creation A Case Study of Dairy Products Industry in Turkey." Journal of Business and Behavioral Sciences , vol.17, no.1, 2008

ÇENGEL, Ö. And YILDIRIM, F. (2008) . "Lateral Marketing Strategy as a Tool for Value Creation A Case Study of Dairy Products Industry in Turkey." Journal of Business and Behavioral Sciences , vol.17, no.1.

@article{article, author={ÖZGÜR ÇENGEL And author={FİGEN YILDIRIM}, title={Lateral Marketing Strategy as a Tool for Value Creation A Case Study of Dairy Products Industry in Turkey}, journal={Journal of Business and Behavioral Sciences}, year=2008}