Tatlı, E. And Özdemir, Ü. A. The Use of Humor in Award-Winning TV Commercials in Turkey. 2014. In Handbook of Research on the Impact of Culture and Society on the Entertainment Industry , IGI Global, Pennsylvania, 503-520.

Tatlı, E., & Özdemir, Ü. A., (2014). The Use of Humor in Award-Winning TV Commercials in Turkey. Handbook of Research on the Impact of Culture and Society on the Entertainment Industry (pp.503-520), Pennsylvania: IGI Global.

Tatlı, ERDEM, And Ürün Anıl Özdemir. "The Use of Humor in Award-Winning TV Commercials in Turkey." In Handbook of Research on the Impact of Culture and Society on the Entertainment Industry , 503-520. Pennsylvania: IGI Global, 2014

Tatlı, ERDEM And Özdemir, Ürün A. . "The Use of Humor in Award-Winning TV Commercials in Turkey." Handbook of Research on the Impact of Culture and Society on the Entertainment Industry , IGI Global, 2014, pp.503-520.

Tatlı, E. And Özdemir, Ü. A. (2014) "The Use of Humor in Award-Winning TV Commercials in Turkey", Handbook of Research on the Impact of Culture and Society on the Entertainment Industry . Pennsylvania: IGI Global.

@bookchapter{bookchapter, author ={ERDEM TATLI And author ={Ürün Anıl Özdemir}, chaptertitle={The Use of Humor in Award-Winning TV Commercials in Turkey}, booktitle={ Handbook of Research on the Impact of Culture and Society on the Entertainment Industry}, publisher={IGI Global}, city={Pennsylvania},year={2014} }