Aljarah, A. Et Al. 2024. The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter. European Journal of Innovation Management , vol.27, no.4 , 1160-1181.

Aljarah, A., Sawaftah, D., IBRAHIM, B., & Lahuerta-Otero, E., (2024). The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter. European Journal of Innovation Management , vol.27, no.4, 1160-1181.

Aljarah, Ahmad Et Al. "The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter," European Journal of Innovation Management , vol.27, no.4, 1160-1181, 2024

Aljarah, Ahmad Et Al. "The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter." European Journal of Innovation Management , vol.27, no.4, pp.1160-1181, 2024

Aljarah, A. Et Al. (2024) . "The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter." European Journal of Innovation Management , vol.27, no.4, pp.1160-1181.

@article{article, author={Ahmad Aljarah Et Al. }, title={The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter}, journal={European Journal of Innovation Management}, year=2024, pages={1160-1181} }