Öztürk, R. G. The Integration with Entertaınment of Advertising: Advertainment. 2014. In Handbook of Research on the Impact of Culture and Society on the Entertainment Industry , IGI GLOBAL PUBLISHING, Pennsylvania, 440-460.

Öztürk, R. G., (2014). The Integration with Entertaınment of Advertising: Advertainment. Handbook of Research on the Impact of Culture and Society on the Entertainment Industry (pp.440-460), Pennsylvania: IGI GLOBAL PUBLISHING.

Öztürk, RUKİYE. "The Integration with Entertaınment of Advertising: Advertainment." In Handbook of Research on the Impact of Culture and Society on the Entertainment Industry , 440-460. Pennsylvania: IGI GLOBAL PUBLISHING, 2014

Öztürk, RUKİYE G. . "The Integration with Entertaınment of Advertising: Advertainment." Handbook of Research on the Impact of Culture and Society on the Entertainment Industry , IGI GLOBAL PUBLISHING, 2014, pp.440-460.

Öztürk, R. G. (2014) "The Integration with Entertaınment of Advertising: Advertainment", Handbook of Research on the Impact of Culture and Society on the Entertainment Industry . Pennsylvania: IGI GLOBAL PUBLISHING.

@bookchapter{bookchapter, author ={RUKİYE GÜLAY ÖZTÜRK}, chaptertitle={The Integration with Entertaınment of Advertising: Advertainment}, booktitle={ Handbook of Research on the Impact of Culture and Society on the Entertainment Industry }, publisher={IGI GLOBAL PUBLISHING}, city={Pennsylvania},year={2014} }