ERDEMİR, A. S. And Arslan, G. The Power of Associations in Creating, Building and Sustaining Brand Value. 2017. In Reputation Management Techniques in Public Relations , IGI global, 187-202.

ERDEMİR, A. S., & Arslan, G., (2017). The Power of Associations in Creating, Building and Sustaining Brand Value. Reputation Management Techniques in Public Relations (pp.187-202), IGI global.

ERDEMİR, AYŞE, And Gamze Arslan. "The Power of Associations in Creating, Building and Sustaining Brand Value." In Reputation Management Techniques in Public Relations , 187-202. IGI global, 2017

ERDEMİR, AYŞE S. And Arslan, Gamze. "The Power of Associations in Creating, Building and Sustaining Brand Value." Reputation Management Techniques in Public Relations , IGI global, 2017, pp.187-202.

ERDEMİR, A. S. And Arslan, G. (2017) "The Power of Associations in Creating, Building and Sustaining Brand Value", Reputation Management Techniques in Public Relations . IGI global.

@bookchapter{bookchapter, author ={AYŞE SİMİN KARA And author ={Gamze Arslan}, chaptertitle={The Power of Associations in Creating, Building and Sustaining Brand Value}, booktitle={ Reputation Management Techniques in Public Relations}, publisher={IGI global}, city={},year={2017} }